Learn the ins and outs of Search Engine Marketing (SEM) and Pay-Per-Click (PPC) Advertising in this comprehensive course. Master the skills to create effective paid advertising campaigns on search engines like Google and Bing. Discover how to optimize your ads for maximum visibility and drive targeted traffic to your website. Whether you are a business owner, marketing professional, or aspiring digital marketer, this course will give you the knowledge and tools to succeed in the competitive world of online advertising.
Course Benefits :
- Gain a comprehensive understanding of Search Engine Marketing (SEM) and Pay-Per-Click (PPC) Advertising.
- Learn how to create effective paid advertising campaigns that drive targeted traffic to your website.
- Explore various ad formats and learn how to choose the right one for your business.
- Discover advanced keyword research techniques and understand how to integrate them into your ads.
- Optimize your ads and landing pages for maximum click-through rates and conversion rates.
- Implement targeting options to reach your desired audience effectively.
- Develop advanced bidding strategies to maximize your ad budget and improve ROI.
- Analyze key performance metrics to measure and improve the effectiveness of your campaigns.
- Stay up-to-date with the latest trends and best practices in SEM and PPC Advertising.
- Get hands-on experience through practical exercises and real-world examples.
Course Requirements :
- Basic understanding of digital marketing concepts and online advertising.
- Access to a computer or laptop with internet connectivity.
- Familiarity with search engines like Google and Bing.
- Understanding of website analytics and tracking tools (e.g., Google Analytics).
- Basic knowledge of HTML and website design is a plus.
Materials Included :
1. Comprehensive course materials and lecture slides
2. Real-world case
Materials included :
- 22 hours on-demand video
- 2 articles
- 23 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
